The products available to consumers vary from state to state, and consumers are sometimes frustrated to find that they cannot buy a favorite product when they move to a new state. This can be particularly frustrating for beer consumers, who often have strong loyalty to a particular product. Consumers in Indiana will have one more option in 2017, though, as a major beer company begins distribution in the state.
In 2017, the brewery of D.G. Yuengling & Sons Inc. will begin distributing its products in Indiana. According to the Morning Call, Indiana will be the 20th state added to the company’s distribution list, and distribution will be handled by Indiana Beverage, Monarch Beverage, and Five Star Distributing. The company was founded in 1829 and has recently become the number one craft brewing company in the U.S., surpassing Boston Beer Col, which makes Sam Adams beer.
The availability of Yuengling beer in Indiana will be a win for consumers. Beer buyers in the state will now join the half of the country that has access to Yuengling. The company is presumably responding to demand, so many buyers will be pleased by the move.
Local beer companies might be less pleased with Yuengling’s decision, though. The entrance of a top-selling craft brew into Indiana’s marketplace could make it harder for local microbrew companies to maintain their market share. The most directly affected companies, however, will probably be major craft brewers like Boston Beer, which will lose customers to Yuengling.
Whatever the effect of Yuengling’s move on business, though, Indiana has one more beer option. Yuengling should be showing up at an Indiana store near you sometime this year.