If you own a small business and have a certain way you prefer to market it, you might wonder whether search engine marketing (SEM) is worth getting into. It’s true some businesses might prefer to stay away from it if they feel search engine optimization (SEO) is sufficient to their needs, or other marketing tools. But the truth is SEM can actually go a long way towards generating sales leads if it’s used correctly, and there are few people out there who’ve become exceptionally proficient at it. But White Shark Media is a company that you might consider hiring to run your SEM for you.
White Shark Media has teams of AdWords specialists that manage Google AdWords campaigns, helping position them to generate not only clicks but leads. They also have call tracking for customers who are coming to your company website through the phone, and have a knack for identifying areas of your campaigns that need improvement. In the past some customers have complained that White Shark Media’s specialists haven’t communicated closely enough during various periods, and that they started losing track of campaigns. White Shark Media has changed this and now have regularly scheduled meeting times to keep track of changes that get made along the way.
If you’re having doubts about hiring White Shark Media or whether they’re really worth the investment, you can have an evaluation session with them. White Shark Media allows all new customers to have a free evaluation without any pressure to hire them. During the evaluation, you meet with a specialist who takes a look at your current AdWords campaigns, and then explains how White Shark Media could improve those campaigns. Most of the time people come away satisfied with the evaluation that they decide to hire White Shark Media, but for those who still need time to think it over or decide they don’t wish to hire them, they can simply walk away.