The RealReal, It’s The Real Deal

The RealReal is a company doing consignment like no other. This company resells luxury items. Proving they are real is a big deal to the company, they even hold “Find a Fake” contests with their employees. People are more likely to buy these expensive, luxury if they know there will be some sort of return, and The RealReal is this outlet. Located in the San Francisco Bay area, the store is outfitted with gemologists, horologists, art appraisers and apparel experts to determine the authenticity of each item.

On their Instagram (@therealreal) they showcase many of their items. One that stands out in particular is an image of someone in a green skirt and brown cowboy-style boots. The description is very unique, giving information about Fendi’s Zucca logo. The caption explains how the brand was originally used in the 1960s to line suitcases, a demand hit, and suddenly it was on handbags and ready-to-wear in the 1990s. Not only is this a great picture, but a very interesting, and unique description.

Another eye-catching photo is one of a smiling woman with enormous earrings. Based on the description, she is one of their employees, Jeanette, modeling Celine earrings. The give a brief one sentence about what she does, and includes the hashtag #realrealpeople. It’s nice to see the appreciation they have for their employees, while also seeing the beautiful merchandise.

These are only a few of the amazing pictures on their Instagram. There are absolutely gorgeous clutches, shoes, scenery and more. It reminds us that fashion itself, is an art. TheRealReal makes that art a little more affordable.

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