With the recent hacker threats made to Sony Pictures and any theater intending to show the satirical movie that depicts the assassination plot of North Korean leader Kim Jong-un being cancelled in cities across the country, “The Interview” made an innovative move in distributing the movie online. From the time it was released for online rental and sales on Wednesday through the following Saturday, Sony Pictures reported more than $15 million in earnings. It was said to have either been purchased or rented over two million times during the four day period. These online sales amounts far exceed the anticipated $2.8 million the film is expected to pull in from the approximately 331 theaters whose independently-owned operators have decided to show the picture despite the hacker threats.
Although Sony Pictures still faces a significant loss on the $44 million budget, they are hoping the pace-setting sales online will continue to rise. Some of the larger theater chains did consider placing the movie back in their lineup, however, they chose not to due to their opposition to the movie simultaneously being circulated online. Google is not complaining though, with the majority of the sales having been made through their YouTube and Google Play venues. That is what Jared Haftel pretty much expects as well.