The Interesting Story Of And Founders Jojo Hedaya, Josh Rosenwald


Jojo Hedaya and Josh Rosenwald are the founders of one of Rakuten’s most recent purchases, Unroll.Me.

Unroll.Me manages all of a person’s email subscriptions in one place via one easy to use email every day delivered to their inbox at whichever time they prefer.

Called the “Daily Rollup”, it can combine notification emails from services like Groupon,, Facebook, Twitter, and any other commercial email into one simply digestible email. This declutters users inboxes so that they don’t detract from other important emails. In other words, it’s a better way to organize your email inbox instead of cherry-picking and sifting every day. Go Here for more information.

The circumstances of how Jojo Hedaya and Josh met are, well, “divine”. While studying abroad in Israel and sitting in front of a rabbi, the rabbi noticed that the two were the only ones who were using Blackberrys in a time where everyone practically has an iPhone or a Samsung. He suggested that they have to hang out, and because they did and got to talking, it was revealed that they actually share the same birthday of the same year. Take fate as a sign and running with it, the two used this to their advantage and started brainstorming on ideas of how they could improve the world in which they live and earn a living from it … all while still in school at Boston College.

Eventually their userbase became so large after seven years (1.3 million) that they got noticed by Rakuten-owned package tracking app “Slice”. Slice ended up acquiring Unroll.Me, and from there the rest has been history. Rakuten is the 14th largest internet company: a Japanese company focusing on marketing data and analytics which it sells to Fortune 500 companies.

A month after purchasing Slice, the company bought Ebates for one billion dollars. is the perfect complement to Slice’s existing user base; Josh and Jojo Hedaya could not be more happy with the deal.


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