The Career Life of Nizan Guanes
Nizan Guanes is one of the most successful advertising executives in Brazil. He is the chairman and one of the co-founders of Grupo ABC, one of the leading marketing and advertising companies in Brazil. The 68-year old family man, businessman and philanthropist was rated by Financial Times as one of the five most influential individuals with a Brazilian background.
Guanes is a graduate of Universidade Federal da Bahia, having pursued a degree in Business Adminstration. His education background has helped him achieve a lot for the Grupo ABC. This is not to mention, seeing him through his whole career life.
Although many people know him for his role at Grupo ABC, this is not where his career started. He started out at Salvador, Bahia, his home town. Then, he was employed as a copywriter with one of the companies in the area. After years of working at Bahia, he decided to seek greener pastures. This saw him relocate to Rio de Janeiro. He landed his first job there at a Brazilian advertising agency, Artplan. Later he moved to San Paulo and started building on his copywriting career, working at DPZ and the new day W/McCann.
His career took an interesting turn when he was recognized for having come up with one of the best advertisements of all times. This saw him acquire DM9, which was later sold to the DDB Worldwide. Guanes later founded the biggest free internet portal in Brazil. This is just to mention a few of his career successes.
About Grupo ABC
Grupo ABC was rated, by Advertising Age, as the 19th largest communications company in the world. The company was founded in the year 2002 by Nizan Guanes and Guga Valente. It comprises about 18 companies offering marketing, advertising, and entertainment and content services.