Susan McGalla is Getting into the Game

With the 2015 football season in full swing, it’s time to gear up and show your fandom. NFL shops have taken notice that fans want to be fashionable as well as show their support. For Pittsburgh Steelers fans, the merchandise options are better than ever. Their new fashion campaign which has recently launched will turn heads on the street no matter which team they support.

No matter what your age, gender, or fashion preferences, your tastes should be catered to in this current campaign. Jewelry lovers will be happy to know that the Steelers Pro Shop has collaborated with Pandora to create Steeler’s charms for bracelets and necklaces. Young fans can sport adorable Steelers pigtail holders on and keep warm on game day with a Steelers and Hello Kitty blanket. Men can find everything their heart desires as well with Steelers t-shirts and jerseys, as well as a brand new mashup with Tommy Bahama.

Heading up this new venture is Susan McGalla, the director of strategic planning for the Pittsburg Steelers. McGalla is no stranger to merchandising and retail shopping. With her she brings a wealth of experience beginning first in her role at American Eagle Outfitters. At this company, she served as a divisional merchandise buyer specializing in women’s clothing. During her tenure, Susan McGalla on pittsburgh.cbslocal worked her way up to become company president at American Eagle, overseeing the launch of the company’s hugely successful Arie and 77kids lines. After moving on from American Eagle, McGalla was appointed chief executive officer at Wet Seal, another women’s clothing giant.

McGalla’s vision for the Steelers fan experience is simple. Her goal is to connect fans to their team in a way that they haven’t previously and make it easier than ever. The newest campaign has been launched with innovation built around their fan base. The new fan shop website has made it easier than ever to purchase fashion straight from the sidelines and connect with social media. The fan season has just begun and McGalla intends on making it a great one.

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