Roberto Santiago, the brains behind the success of Manaira Shopping mall

Roberto Santiago is a renowned opportunistic Brazilian businessman. He was born in Joao Pessoa, on July 16th, 1958. His aggregation towards entrepreneurship does not go unnoticed in Brazil. He began his professional career humbly at the Café Santa Rosa. His determination and relentlessness to success made him become the legendary businessman he is today.

 

Roberto Santiago received his Business Administration degree from the University Center of Joao Pessoa. In 1987, Roberto purchased land in Joao Pessoa for his visionary shopping mall construction. He developed the land and after two years launched the ultra-modern Manaira shopping mall. The mall featured 6,000 sqm of gross leasing area and 12,000 sqm of built area. It featured several shopping outlets, a gaming area, movie theatres, food court, a concert hall at the rooftop, a gymnasium, a college, and several financial institutions.

 

The movie theatres comprise of state-of-the-art cinematic projection technology. This is meant to redefine the viewing experience in both leisure and fun aspects. It also comprises of a VIP room and 3D room all with an interactive stadium system. This type of system uses the armchairs to imitate the position of the stand. In addition to the theatres, the mall also boasts of having 200 gaming consoles and machines at their Game Station amusement park. These gaming machines cater visitors of various ages and tastes.

 

The Manaira mall is home to, the Domus hall, one of the main performance halls in Brazil. The Domus Hall is located on the rooftop of the mall, and it can hold an audience of four thousand seated and ten thousand standing. The concert halls comprise of two floors. The top floor comprises of private cabins and dressing rooms. The ground floor is where the events are held. It can be adapted to any set-up ranging from weddings, graduations, fairs, shows, and other events. Roberto Santiago has also found a way to instill knowledge in a fun way to the community living around the mall. Students from various schools visit the mall to see exhibitions on various projects that have been set up. Today, the Manaira mall has grown to 75,000 sqm of gross leasable area and consists of over 300 stores. It is now considered as the largest commercial business in the state of Paraiba.

 

Apart from business and trade, Roberto Santiago is also a well-known sportsman. He was the first Brazilian to win the first-place trophy in the Brazilian kart championship. So far, he has won the championship consecutively. He has also won several motocross championships in the 250cc and 125cc categories.

 

The commercial sector of Brazil has been on the increase, is mainly attributed to the shopping centers. The Manaira mall enjoyed human traffic of about 2 million in 2015. This shows the highly lucrative business enjoyed by malls in Brazil. The household consumption of Brazilians has been on the increase for the last three years. More people visit malls to have a good time and spend large sums of money. Commercial store owners in these malls enjoy the business tranquility that is generated by the positive numbers shown in the malls of Paraiba, including Roberto Santiago’s Manaira mall.

 

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