One of the most technology-oriented e-commerce sites today is JD.com, second-largest e-retailer in China, second only to Alibaba. Richard Liu Qiangdong, CEO and founder of JD.com, has always been influenced by the power of technology and what it can do for business. He has completed an executive MBA program from China Europe International Business School after graduating from the People’s University of China with a degree in sociology. Being educated in the field of business inspired him to stay updated about the modern business environment, which made him understood over a period of time that any business that doesn’t integrate technology efficiently in its business machinery is going to fall behind in the race to reach the top.
Richard Liu Qiangdong didn’t want to realize the importance of modern technologies for e-commerce later on when it is too late, and thus, began investing gradually in developing modern and customized technologies for his business. He also encouraged the use of robotic delivery, driverless delivery, and AI technology at JD.com, which is one of the most progressive steps taken by the company in recent times. Many other leading e-commerce companies have been following the footsteps of JD.com in leveraging the use of technology to enhance its business productivity and improve overall customer experience.
Richard Liu Qiangdong never shies away from taking a bold step in his business if it leads to positive results in the long-term, even if it seems irrelevant at the moment. Richard Liu Qiangdong reviews the different strategies of the company from time to time to ensure that the team is on the right track. He also changes them depending on the changing needs of the company. Being active in the daily activities of the company has allowed the company to flourish and to ensure that they are on track to become the best company in the world.