New Social Network Ello Attracts Thousands of Signups
Ello, which is marketing itself as the “anti-Facebook,” is signing up tens of thousands of new members per hour in its early stages. This social media site can only be accessed by invitation, which is perhaps part of its mystique and appeal. Ello was started by a Vermont bicycle shop owner named Paul Budnitz, who originally planned it as only a small social network for his friends. It has, however, been open to the public since August and has since received quite a bit of media attention.