Lori Senecal-A High Ranking Corporate Leader’s of the 21st Century
Lori Senecal was hired as the Chief Executive Officer of CP +B in 2015. She is charged with the growth and global expansion of the company, and the management of 9 international headquarters of CP +B. Under Senecal’s leadership, Advertising Age awarded CP+B the award of “Creative Innovators of the Year”. In 2016, Advertising Age gave Lori and four other executives, the recognition of Agency Executives to Watch, a highly coveted award for CEOs.
According to salary.com, before she went to CP +B, Lori worked at MDC Partner Network as the president and CEO. She was involved in strategic management, and worked with the staff to promote cross-collaboration, and growth in the firm. Before her term at MDC, Lori was at KBS+ where she worked as CEO. Under her tenure at KBS+, the company grew from a 250 staff working locally, to a staff of 900 people working in international branches of the company. Her leadership is what made Crain acknowledge KBS+ as the “Best Places to Work in New York”. Under Lori’s watch, KBS+ has appeared on Advertising Age’s list of “Stand Out Agencies”.
Before working at KBS+, Lori Senecal served as the president of McCann Erickson in New York. She was also working for McCann Worldgroup, her role was that of a Global Chief Innovation Officer. In 2013, Lori was awarded the “Quantam Leap Award” by AWNY Game Changer Awards for her leadership and innovation. A year later, Lori made it to Advertising Age’s “Women to Watch” list, reports campaignlive.com.
Senecal Speaks out in Clueless or Subtly Strategic
Senecal outlined some lessons she had learned keeping an eye on celebrities in her article named “clueless or subtly strategic”. Senecal holds that media icons perform simple gestures into viral media moments. Some of the lessons corporations should pick from these celebrities are as follows:
- Hire a great stylist: Markets are more sympathetic and responsive to consumer brands that have good stylists
- Re-emergence: Consumers tend to react better and offer more support to those brands that make it back on top after languishing in doldrums
- Exploring Multiple Disciplines: Many film icons have clothing lines, or are producers and directors of films.
- Appearances: Consumers are attracted to significant changes. For example when a celebrity loses weight, or a company invests in small versions of their products, these actions are likely to receive a lot of hype.
- Adopt a Cause: Celebrities who are involved with scandals are seen to be involved in humanitarian causes like giving to the poor, and donating to environmental groups, a strategy that gives them positive publicity despite their negative attributes.