Lime Crime: Brunettes Can Rock Purple Hair

Purple haze, all in my brain/Lately things they don’t seem the same–Jimi Hendrix, “Purple Haze” (1967)

The unicorn hair phenomenon gallops on this fall. More specifically, according to Lime Crime, the fashionable fad has reportedly moved on to its more “goth phase.” The Lime Crime brand recently announced that has just added four new shades to its popular Unicorn Hair Collection.

The first rollout of colors was notably bright but these four shades are reportedly “deliciously dramatic.” The new colors are said to be “way darker.” Specifically, the new colors are Charcoal (dusty gray), Chestnut (deep maroon), Sea Witch (an “evil” mermaid-tail green) and Squid (“spooky” purple). They are all “full-coverage” colors.

Company sources indicate that these color were specifically chosen for their intensity. Via social media, Lime Crime stated that these specific hair dyes were specially formulated for brunette and/or women with dark hair who wish to represent Team Unicorn. Interested parties can view the new shades on Lime Crime’s official company website.

Vegan And Cruelty-Free Standards

Lime Crime owner Doe Deere has worked hard to make sure that Lime Crime always adheres to its cruelty-free and vegan standards. LIme Crime products contain no beeswax, carmine, lanolin, or whey. The company’s makeup is not tested on animals.

The entire product line is Leaping Bunny certified. That means the makeup is studied by independent parties so that none of the makeup products need ever be tested on animals. They are also PETA certified. The company is included on PETA’s cruelty-free and vegan shopping guide. The guide includes only businesses that support humane treatment of all animals.

About Doe Deere

Doe Deere, legally named Xenia Vorotova, is the CEO (chief executive officer) and owner of Lime Crime Makeup. She launched the business in October 2008. Deere is also a blogger, a makeup artist, and a self-named “Unicorn Queen”. Her makeup venture focuses on “dare-to-wear”, uniquely-pigmented lipstick, eyeshadow and hair dye. Her makeup line has been showcased on MTV Buzzworthy and highlighted in Nylon, InStyle, Elle, Daily Candy, and Teen Vogue magazine.

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