Krishen Iyer is the CEO of Managed Benefits Services, a consulting firm that generates leads focused on health and dental insurance verticals, or “niche” marketing from a specific industry. Small changes can be made while tracking the impact they have over time. In 2019, some things have to change about current marketing techniques. One potential marketing technique when it comes to health insurance sales is to use Facebook as part of your marketing budget. Krishen Iyer advises to use Instagram as another option where you can promote your company in front of potential clients because Instagram leads to visibility. See Iyer’s marketing tips here https://chronicleweek.com/2018/09/krishen-iyer-top-marketing-tips/
For example, Krishen Iyer reminds us that you can advertise the fact that your clinic treats young children. Another way to promote your company is to use Chatbots, which interact with the user to send them in the right direction. New site visitors have easy access to any answers they may need. Video marketing is another 2019 marketing-savvy technique that you have the required expert-status to manage people’s health problems. Videos used the right way can promote an atmosphere of trust if you have adequate lighting in the room you film the video in. Live video is in a similar category when it comes to video marketing.
Live video on Youtube or Facebook has the means to get natural traffic onto your feed. Krishen Iyer says that videos can establish a person’s ability to answer questions on the air, giving real-time answers as well as feedback. You get a massive exposure, which generates attention out of it. Interactive content such as a blog post, articles, and email autoresponders seem to still have a place in a marketer’s toolkit. Text content can be laced with internal links that take people to where they want to go in an instant, as email marketing can still be used as well. Email marketing allows a professional to stay in contact with their clients, and it still works well in 2019. Adjusting your strategy is important to make it work over the long term. In 2019, voice search is also available as a marketing technique.
Click this link to see Iyer’s profile.