The athleisure trend has been making headlines in today’s world with many fashion houses and individuals adopting it outside the gym. Various celebrities have endorsed the trend such as Gigi Hadid and Kate Hudson. Kate Hudson, the co-founder of Fabletics, has gained a reputation for creating athleisure clothes in a bid to advocate for an active lifestyle, especially among women. MarieClaire.com recently interviewed Kate Hudson regarding her athleisure dresses as well as the new swimsuits she launched mid-April this year.
Kate Hudson’s Interview with Marie Claire
During the interview, Kate asserted that her active girl line was helping to keep women away from the little black dresses during their night out, as they are somehow uncomfortable. She also said that she would not mind wearing athleisure during a date since its can apply to any situation such as going to dinner, hanging out with friends, or roaming around town.
According to the interview, women do not require to wear Spanx when wearing the athleisure dresses created by Kate Hudson. In addition, dresses like the Tropez dress come with an inbuilt bra, which eliminates the need to wear regular bras. Kate stated that the dresses utilize a unique material, which allows a person to feel good about their body. She added that their Fabletics’ bathing suits are designed with a goal to keep women active in whatever activity they choose without worrying about wardrobe malfunctions, as it is common with regular bathing suits.
On the issue of athleisure making it to high fashion, Kate responded that it was achievable, but it would be an expensive venture. She claimed that high fashion would trigger a rise in price. The model utilized at Fabletics is attributed to the ability of the company to sell quality clothes at an affordable price.
Fabletics is a subsidiary entity of JustFab, which came into operation in July 2013. Its founders include the partnership between Kate Hudson and JustFab’s Cop-founders, who include Don Ressler and Adam Goldenberg. Potential clients of Fabletics interested in accessories and women sportswear subscribe online by paying a monthly membership fee. After registering with the clothes retailer, prospective members are required to fill out a survey that pertains their lifestyle and workout preferences and tastes. This allows the Fabletics to select personalized clothes for their clients during the beginning of every month.
Since its inception, the online subscription clothes retailer has experienced tremendous accomplishments over the years such as the launch of the men’s line in June 2015.During the start of January 2015, the retailer hit the one million mark in terms of shipped orders. It also operates retail stores in various malls such as the Christiana Mall in Newark, The Mall in Columbia, The Village at Topanga in Woodland Halls and the Bridgewater Commons in New Jersey.
The Original information was mentioned on Marie Claire Magazine http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/