Operating an advertising firm in today’s constantly evolving and the competitive digital world comes with its special challenges. Successful advertising executives such as Jose Borghi have confirmed that the advertising business is not for the faint-hearted individuals. The business has its moments of difficulties and, hence, talented entrepreneurs know how to act when they are in different positions. For instance, when they are down, they devise strategies for regaining their power and ascending to the top. When they are up, they dedicate their efforts and resource towards maintaining their top positions.
Contributions of Jose Borghi in the Brazilian advertising industry
Jose Borghi is the founder and CEO of Mullen Lowe agency (formerly known as Borghi Lowe). He is perhaps one of the most powerful advertising executives in Brazil. He has created several globally recognized campaigns, including the Mammal Parmalat, whereby kids appeared in stuffed animals costume and sang memorable jingles. Other campaign created by Borghi includes the Delta Airlines, Antarctica, Bunge Group, and Asia Motors.
Academics and career
Jose Borghi earned his marketing degree from Sao Paulo State-based Pontifical Catholic University. He secured an entry-level position at a marketing company known as Standart Ogilvy. He proceeded to work for numerous Brazilian advertising agencies such as Leo Burnett, Talent, FCB, and DM9/DDB. Borghi teamed up with Erh Ray to establish their advertising agency known as BorghiErh. They built their firm from scratch – sourcing for investors, financial advisor, and hiring new employees. Lowe, a Brazilian advertising agency, purchased BorghiErh back in 2006. Erh sold his shares and ceased to be a member of the company. After the acquisition, the company adopted the name, Borghi Lowe, and later on, became Mullen Lowe.
Inspiring success story
The success story of Borghi in the advertising field is full of inspirations. It empowers ambitious young entrepreneurs to pursue their dreams with confidence. He had to overcome various challenges to reach where he is today. In his third year of high school education, Borghi had no idea of the career path he was going to follow. One day, he accompanied his sister to watch a performance screened at the Castro Neves, a local theater. The screening displayed the adverts that had scooped Lions Awards at Cannes. The awards caught the attention of the young Borghi, and immediately he made a decision to pursue a career in the specialty of marketing and advertising. Today, he is reaping fruits of passion and hard work – Borghi has received numerous accolades and recognitions throughout his career.