The entrepreneur was raised in Sao Paulo. The 69-year-old is a specialist in Business Administration. His entrepreneurial journey in the tourism industry is 50 years old. Guilherme Paulus is the brain behind CVC, a tour operator. He partnered with Carlos Vicente Cerchiari who later left to pursue other personal interests. The businessman has exemplary leadership skills. He has transformed the CVC over the years to become one of the most popular in the country. He has used his innovativeness to come up with new products that suit different types of clients. CVC offers the highest number of travel packages to the clients in the country. He collaborates with various stakeholders in the industry to ensure that the customers get value for their money. Read more articles by Paulus at advb.com
In 2009, Guilherme Paulus decided to sell part of the ownership to an investment firm called Carlyle Group. According to Guilherme Paulus, there was a need to partner with a global corporation that would help CVC to expand into other parts of the world. Through expansion, the tour operator would get more clients and this would boost the income levels. According to the financial records of the firm, the annual revenue is estimated at R $5.2 billion. The company has experienced double-digit growth annually. The firm is public. The move was meant to facilitate the expansion strategies. To avoid the problem of unavailability of the products that CVC offers, the management hopes to add 100 stores every year.
Guilherme Paulus believes in niche marketing. He pointed out areas in the country that have a low population with the aim of meeting the specific needs of such communities. The owner of CVC is actively involved in charitable activities. One of the areas he is passionate about changing the lives of the young people by equipping them with the right skills to get into the job market. According to him, the tourism sector offers many opportunities to the youths. He also donates to organizations that aim at creating more awareness in tourism. He has been awarded severally for his contributions in the sector. He has received prestigious awards such as Executive of Valor.