Don Ressler’s Thoughts on a Rebrand and the Success of JustFab
Don Ressler knows what it means to be successful, and as the Co-Founder of JustFab, Ressler also knows just how important it is to rebrand your business while upholding your high standards of your company. JustFab, the subscription based online fashion retailer now has a new name. This name is TechStyle Fashion Group, and it was official late in 2016. Adam Goldenberg and Don Ressler believe that this name is true to the roots of the company and what make it wildly successful. The e-commerce business model along with the fashion industry make JustFab a truly fabulous company.
The company was initially rooted in one brand, but over time as the concept for the online fashion retailer grew, the branding became even more important at http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8. All brands including JustFab, Fabletics, FabKids, and even Shoe Dazzle, all brought in millions to support that this model is in fact effective and lucrative. The business model once believed to be too risky for fashion is now considered the most effective way to do business regardless of the market. The online shopping and subscription based model are proving to be successful with the help of data and supported by personalization.
Ressler has said in numerous articles that the ability to control the entire business cycle has helped tremendously. The digital platform for JustFab and the foundation it was built on has made it easy to change the way people shop. Manufacturing, product design and other aspects of business are easy to control when the internet is the primary way to do business and manage all of these areas of the business. Building a new corporate identify for the company has taken time, but partners Adam Goldenberg and Don Ressler believe firmly that this is the start of another successful campaign for the business and another successful way to add another brand.
Providing value while giving customers the very best in service along with current fashion trends, customers will gravitate to the online retailer and be more likely to share it with others. Tech Style Fashion Group is on track to boost revenue to more than $650 million dollars in 2017. Read more on Pando.