Doe Deere, founder of Poppy Angeloff has been resetting old trends for modern aged girls through jewelry. The inspiration for her unique jewelry was sparked when she first set eyes on her family heirlooms and developed a fascination with them. Her fascination was cultivated into a company due to her sister who showed her that her fascination was not just merely that, but an idea that could become reality. After months of tireless research and planning, Mrs. Deere decided that she would produce heirloom-quality, vintage jewelry that are affordable, and chic. Before this business venture, Doe was known for being the founder of the makeup brand, Lime Crime Cosmetics.
Lime Crime Cosmetics had begun as a small brand, fashion line in which Doe would reconstruct or sew new clothing from scratch. Not having much of an income to support this newly launched business, Doe often had to model the clothing for sale instead of hiring actual models. Lime Crime was known for its very vibrant and flashy colors that rung with rebellious, teenage vibes. The transition from clothing to cosmetics did not change Mrs. Deere’s style, and soon her products created an almost cult-like fanbase. Because of the rarity of the cosmetics brand, it took Mrs. Deere and her husband sometime before discovering a manufacturer willing to take the risk on a start-up company. However, the products created sold out in one week, and from there on the couple held the company for ten years before it was sold.
Mrs. Deere has become an icon for many young entrepreneurs who have ideas they wish to impact the world. Doe has inspired young girls to be satisfied with their colorful personalities and embrace it. However, the motivating force behind her work is her passion for vibrant colors. In Doe’s point of view, color directly represents emotion and is a powerful tool for expressing oneself. She believes that smiling is contagious, and when a person views a beautiful shade, the resulting smile might reach others around the globe.