The music streaming industry is a business that rakes in millions of dollars and Tidal under the leadership of Desiree Perez will soon be no exception. The rebirth Tidal is undergoing is a bearing in mind Tidal’s dark past with problems to do with membership and management.
Desiree Perez who sources say is a close trusted associate of Jay-Z for nearly 20 years and has helped him transition from rap to music streaming, is taking an angle that former executives haven’t taken to ensure the success of Tidal.
Married to “OG” Juan Perez who manages Roc Nation Sports, she is considered to be a force to be reckoned with, boasting of strong negotiation and accounting skills. Her experience in successfully running SC Enterprises has helped her negotiate Beyoncé’s Formation stadium tour and Rihanna’s Samsung deal. They say that when one stays in the company of millionaires, then they are bound to follow in the footsteps, and this applies to Desiree Perez. Follow Dez on tumblr.com.
Challenged not only with debt but also other tough competitors such as Apple Music and Spotify, the Tidal app and streaming service is diversified in categories in a bid to score more young music clients focusing on new and upcoming music. The groups include Tidal Discovery- a list of new releases, Tidal Rising- including emerging artists and Tidal X- featuring exclusive live material. Check this on musicbusinessworldwide.com
Desiree Perez is a force of reckon in the industry. With Desiree’s management and such changes, all one is left to do is watch this space. See also hitsdailydouble.com.