In 2004, Bob Reina tried to send a video of his new home to his mother but as much as he tried he could not attach it to an email. This set the pioneering leader in the network marketing industry thinking of how to rectify the situation. Together with a tech-savvy colleague, Dr. Jonathan Chen, they found a way of adding video to email and that was the beginning of Talk Fusion spearhead by their flagship invention, Video Email, currently ranked as the world’s first all in one Video marketing solution. The company is charging forward by employing emerging trends, use of innovative video technology, and empowerment of others. Learn more: https://www.businessforhome.org/2011/11/bob-reina-ceo-talk-fusion-interview/
Before taking a leap of faith and begin his work with Talk Fusion, Bob Reina was an officer with the Tampa Bay Police and he was introduced to network marketing by a friend in 1990. For a while, he worked part-time but a strong work ethic led him to quit the force and join the business. The biggest challenge he faced was finding a balance between work and personal time, he also needed more time cultivating the business and helping it.
The biggest beneficiary of video marketing is the advertising sector, it has been proven that people are more likely to relate to a video and adverts embedded in emails are more likely to have an impact on the viewer than any other form of communication. This has helped drive Talk Fusion to dizzying heights, and with the introduction of “live” streaming capabilities boosted by the advancement of real-time communications (WebRTC) technology, Bob Reina believes that the gap between the brand and consumer will reduce even further.
Technology Marketing Corporation awarded Talk Fusion’s, Video Chat the 2016 Communications Solutions Products of the Year Award and that was not the only award received that year. Since the Video Chat app went live in 2016, the driving force behind it has been revolutionary technology and this has led the cross-communication platform to stay ahead of the pack and as innovations continue to happen, the company is set to go even further.
As more organizations create an online presence, the demand for video advertising is set to rise and Talk Fusion is getting ready by offering new ways to make marketing more relatable by creating videos that are not only unforgettable but also engaging without seeming invasive like bulk marketers, thus avoiding email deletes before being read.