Category Archives: Targeted Marketing

H&M And Reputation

Reputation is very important for people. Businesses of all sizes need to make sure that their online reputation is good so that they can continue to attract the customers that they need in order to not only succeed but also expand. If one does not have their reputation on their mind, they are sure going to be vulnerable to a lot of attacks on their reputation. Not only are the attacks vicious, but they can last a long time. One example of a company that has been faced with an attack on its reputation is H&M.

H&M is a fashion retailer that offers plenty of unique clothes for men and women. H&M has been discovered to be shredding the clothes that have been returned instead of donating them. This has brought in a lot of attacks and loss of revenue. H&M has been spending the next period of time taking on the different negativity that comes from the press. For one thing, they have had tons of other accusations thrown their way that they have been trying to shake off. While they are still rising in stocks, they are still faced with that dark cloud. As a result, they are very limited in their ability to attract customers.

H&M is only one example of a business that has been hit with a lot of attacks to their online reputation which seems to have started from somewhere. One thing that could be said is that this might have been prevented if companies like H&M thought about reputation a lot earlier than when they have been faced with an attack to their reputation. If they would’ve found an online reputation management company to handle their campaigns, then they might have been able to prevent some of the attacks, because the online reputation management firm could’ve advised them on what they can do to secure their reputation.

The Importance of Culture in Advertising

A large part of successful advertising in Brazil is cultural sensitivity. If an ad goes against the sensitivities of the culture, then it could result in a lack of sales. While it can be good to push the envelope, that in and of itself has to be done carefully. It can be somewhat hard for a business to stand out and differentiate itself from other businesses. Fortunately, there are plenty of advertising professionals that are experienced enough to find the right balance between being unique and respecting the culture of Brazil. They are also some of the most creative minds that see advertising as an art and not just a means for bringing in sales.

One of the most creative minds in advertising in Brazil is Claudio Loreiro. His company, Heads Propaganda is very influential when it comes to advertising in and of itself. The artistry behind the ads being produced and presented to the public shows a passion and the unique image of the company and the products being advertised. Claudio’s ads not only bring greater sales, but they also inspire people to appreciate the work that is put into the production in and of itself. This increases business in multitude of ways. Most of all, Claudio shows a lot of respect and love for his Brazilian culture.

In order for a business, product line, or anything to be successful, it requires a lot of exposure. The most effective way to bring exposure to something is to advertise it. This is true for any product. No matter how good the product is, it needs a lot of advertising in order for it to be successful. There have been tons of products that have went under the radar and turned out to be a failure for no other reason than that people just didn’t know about it. There have been shows, movies, and many other types of products that have had minimum advertising if any that have barely made any kind of money.

Also, the culture being advertised has to be respected. People who live in any culture are going to have pride in their culture. Therefore, in order to appeal to that culture, certain aspects of that culture are displayed in the ads in order to bring about more interest from people. This will increase the sales of each culture that it is applied in.