Category Archives: Roc Nation

Desiree Perez & Roc Nation

Mention the name “Jay-Z” and chances are people who are into listening to music will now who he is. But unless you work in the music industry its unlikely you will know who Desiree Perez is. For the uninitiated, Desiree or Dez for short is the woman behind the success of Jay-Z. She has been with him for over 22 years and has been the main force behind Jay-Z’s music career as well as his business empire. In fact, it is safe to say that Jay-Z does not make an important deal without Desiree working in the back ground. If there is a pressure cooker business negotiation to be done, Dez takes the reigns and sees it through. Click Here for more news.

Jay-Z’s business empire consists of several verticals. They include talent management, music production, and concert tour promotions. It comes under one umbrella named ROC Nation. In fact, Dez has been given the credit for negotiating one of ROC nations talents, Rhianna. She put together a deal worth $25 million for Rhianna’s concert tour promoted by Samsung corporation. Rhianna is a rising star not only in the music side of things but also in modeling and it is all thanks to Desiree Perez. Her husband Juan Perez and she are part of what’s known as the “Hova Circle of Influence” which is a powerful conglomerate in the music business. Perez at LinkedIn.

Founded in 2008, Roc Nation has already grown to be one of the top companies of its kind in a short amount of time. It has truly become a one stop shop for all things music and entertainment. One of Desiree’s tactics was to collaborate with other experts in various fields to better enhance the companies visibility. Some of the other big names associated with Roc Nation are Shakira, Big Sean, Meek Mill and J. Cole. for more.