Category Archives: Multinational Company

Flavio Maluf: A Role Model to Budding Entrepreneurs

Eucatex is a leading multinational company that operates in the furniture and construction industry. They specialize in the manufacture of panels, acoustic ceiling material, soft and hard boards. This company has colonized the Brazilian furniture and construction market with its excellent products.

The history of Eucatex Group

Eucatex first opened its doors on November 23, 1951. At the time, it was the first company in Brazil to portray environmental conservation initiatives; the company used eucalyptus trees as raw material. The parent company of Eucatex was Americana Sawmill Americana, a company that was inaugurated in 1923, in São Paulo, Brazil.

Currently, the company is satisfying the furniture making and packaging needs of the companies in the furniture industry. The company also services the needs of big companies in the construction sector. Its other products such as doors and plates are also exported to foreign markets.

Eucatex owns three state-of-the-art factories that manufacture its products. The plant that is concerned with producing paints and varnishes operates from Salto and the plant that deals with panels and flooring options operate from Botucatu, Brazil. The third factory operates from the Municipality of Salto in Sao Paulo State. It is charged with manufacturing thin high-density fiberboard and the medium density fiberboard (FDF).

About the chair of Eucatex

Flavio Maluf, the current chair of Eucatex Group, is a renowned entrepreneur born on December 2, 1961, in Sao Paulo. He attended and successfully graduated from the Armando Alvares Penteado Foundation (FAAP) with a degree in mechanical engineering. He also attended New York University where he graduated with a degree in business administration.

Besides being the president of Eucatex, he also heads GrandFood Group which is the proprietor of Premier Pet and Golden brands of feed. Mr. Maluf is also a mentor to young entrepreneurs; he gives lectures concerning the ways through which upcoming entrepreneurs can achieve profitability and success when they internationalize their businesses.

He says that budding entrepreneurs need to study and internalize their target market in order to find the segment level that is unexploited.

Follow him on Twitter to learn more about his tips for entrepreneurs.