The saying about how you can’t please all of the people all of the time has never been more true since the rise of social media. Instant consumer feedback is great in most cases, but every now and then, you’ll have that one disgruntled keyboard warrior who has it in for you and your business. It’s easy to want to fire back, or even ignore them. But if you get into the mid with them, you look unprofessional, and if you ignore them, you look like you don’t address issues with your consumer base. So, what do you do?
In an Entrepreneur.com article, Kimanzi Constable gives 5 solid ways to handle an attack online. He advises against getting into the mud with your attacker, and instead, remaining positive. Let your clientele know that you are still there for them. Reach out for support from loyal customers and friendly businesses who have good things to say about you and your product or service in the hope that they will come to your defense. Most potential customers will still take a chance on you if they see others countering negative feedback with their own positive experiences.
Most importantly, Constable says, is to stay focused on why you started your business and became an Entrepreneur in the first place, and your determination and motivation will help clear your head.
But what if you’re the victim of more serious trouble, such as online trolling or disgruntled former employees out to sabotage your business? It may be time to call in professional reinforcements, which is exactly what Move Bad Press is for! Move Bad Press is a US-based reputation management company who can help you get rid of those nasty comments for good. Not only that, but they can help your brand get to the top of search engine results, helping customers find you more easily.
So when you need to manage bad feedback, remember to keep things positive, and don’t be afraid to call in the pros at Move Bad Press when things get sticky.