Nicolas Krafft Brings Display of Diversity In Beauty to Paris
L’Oreal Paris once again brought it’s unique style of inclusion and glitz to Paris fashion week. Staged on a 60-meter long runway, floating on the Seine river, the show is a definite high light of Paris fashion week. The one of a kind catwalk was designed especially for this yearly fashion show in the heart of the French city. Vice President of Global Business Development, Nicolas Krafft, helped bring the extravagant display of diverse woman’s beauty and fashion to this years Paris fashion week. L’oreal seems to able to outshine even all its previous years efforts.
The cosmetic giant lit up the runway with major star power from both the fashion and entertainment industries. Top models in fashion and beauty, along with Eva Longoria, Louise Bourgoin, Andie MacDowell, Elle Fanning, Duckie Thot, Sonia Rykiel, and a parade of other celebs helped make the event one of their most memorable ever. The spectacle was able to show off over 70 different hair and makeup looks. L’Oreal is partnering with top fashion brand names like Balmain, Miu Miu, Chopard, and Isabel Marant.
Nicolas Krafft and L’Oreal worked hard to make the event as accessible as possible by opening to the general public. Showing their commitment to making fashion and beauty for everyone, 200,000 spectators watched on from the banks of the storied Seine river. Giant screens helped to bring the model action even closer to the crowd. High tech drones were used extensively to capture the event and broadcast it live to over 30 countries.
The show was a stunning success even by L’Oreal and Nicolas Krafft’s high standards. The event captured the spirit of inclusiveness, accessibility, and global ideas of beauty. The cosmetic giant was able to show off its newest looks as well as sharing a normally exclusive world with the general public.