Years ago, if somebody wants to share their insight with the world, she would need to get in touch with a publishing house or an agent, prove that her insight was marketable and prove that she has an audience who will purchase her material. Today, she can set up a blog and instantly be connected with her target audience. However, it is not as easy as writing an article and then posting it somewhere. Digital marketing is difficult. That is why so many bloggers and businesses use White Shark Media for their marketing needs. White Shark Media is an agency that specializes in digital marketing, helping companies to expand their website and social media presence. They also published an article titled 20 Facts You Need To Know About The Marketing World, a few of which are outlined below.
Consumers Have A Very Short Attention Span
With the increase in technology, people expect results to be instant. They do not want to wait for the page to load or to wade through a big block of text and extract information. Anybody who is promoting content needs to keep this in mind. Of course, that is not to say that there is no place for long-form content. But it needs to be separated by headers and contain lists and bullet points. Companies can keep the attention of their audience by ensuring that they are not overwhelmed when they visit a page.
Many Consumers Check Websites Before Making A Purchase
People are more likely to buy from a company that exhibits professionalism and has a good reputation. That is what consumers are looking for. If a company has a third-rate website that is not user-friendly, is slow or full of obnoxious advertisements, the consumer will be more likely to turn their attention to another company that offers the same or a similar product.
Content Is The Future of Marketing
If an entrepreneur owns a wedding business, she needs to stay connected with her audience by publishing interesting and educational material. She could write articles and make videos about relationships, fashion, marriage, children, so that the audience will have a relationship with her that transcends customer/business.
White Shark Media draws these and many other helpful facts from their years of experience. They are experts in the field of digital marketing, and tips such as these help to establish that.