Category Archives: Cosmetics Industry Inspirational Women

Doe Deere On Lime Crime, Social Media, And Inspiring Women

It’s clear to see that cosmetic queen Doe Deere does not shy away from color. In fact, she runs to it and has built a brand around it. With that being said her company Lime Crime has a lot of new and fun products coming out, some of them are nostalgic, vibrant, and even plays on the colors of spring.


Doe has always had a little entrepreneur inside of her starting off when she was in school as a 13 year old. Ms. Deere convinced her classmates that temporary tattoos were really cool and sold them. This was her first taste of entrepreneurship. She also loves to inspire other women who want to be entrepreneurs. Her advice is that you need to follow your passion and listen to your inner voice. Finding a gap in the market or niche will help you stand out from your competitors. Doe found a niche at the time of makeup when it was all about the whole “natural” look back in 2008. She wanted usual, bright, and fun colors that were almost completely non-existent at the time. Deere did some research and found that other people wanted the same thing and so Lime Crime was born. The other great thing about Lime Crime is that it is completely vegan and cruelty-free. She has a passion for animals and even donates to animals shelter and other related causes. Lime Crime is even certified by PETA and Leaping Bunny.


The super successful cosmetic line has an array of products that are very pigmented and long lasting. When asked how she achieved this it was simple. Doe Deere accredits it to having a fantastic and talented team who worked wonderfully together. She also has to personally approve each product before it hit the marker. If it doesn’t scream Lime Crime’s very essence, it does not get the stamp of approval. One of their newest products to hit the market is their Venus collection. Three eye palettes that take inspiration from spring are the die for. Hues like pink, purple, and reds are just what spring is calling for to feel your best. Not only are these colors beautiful, but the packaging is a work of art itself. The goddess Venus is beautifully displayed on the cover in an artful way.


Doe Deere and Lime Crime also just unveiled their new line of unicorn hair dye for all you color lovers out there. Colorful hair is very trendy right now and Doe Deere wanted to be a part of it. She too had been dying her hair in every colorful shade you can imagine for the past decade. Doe knows that people love to express themselves with makeup but also with their hair, especially when it comes to women. They are always constantly changing up their hair with time. How does Ms. Deere get the word out about her products? Social media is the ultimate way to show off fabulous new products. Lime Crime has a huge following especially on Instagram. That is how they can reach so many people at one time. Doe is not just a businesswoman who just focuses on sales, but really loves to interact with her fans. Social media is a great way for her to talk to them, listen to their concerns, comments, and admire their new makeup looks. Learn more:

How Lime Crime’s Doe Deere Founded the Company

Lime Crime founder, Doe Deere, has lived many extraordinary lives prior to becoming the Queen of the Unicorns. Lime Crime’s mascot is a unicorn and that is the nickname that the fleet of dedicated fans have given her to show their appreciation. Lime Crime fans are unlike any other. They are highly dedicated to the brand beyond all measures.


There is no accident in the level of dedication from Lime Crime fans. Doe Deere built her cosmetic empire to be different than other makeup brands. While most brands simply focus on getting customers to make a purchase, Lime Crime focuses on getting customers to become brand enthusiasts. Lime Crime was started to be fully wrapped around its digital strategy. The company utilizes social media to actively engage with fans’ content. The company encourages customers to share photos of them sporting various Lime Crime looks and to take said photos with a specific hashtag. Not only does Lime Crime’s team actively re-engage with those fans, but the company often reposts various photos on its own social media presence, including its Instagram page which has over three million people following the cosmetic brand. Additionally, the team at Lime Crime smartly dedicated a panel of the company’s awesome and high-traffic website to sport the various looks of fans who have approved the shared content to be posted.


Prior to founding Lime Crime, Doe Deere, came from Russia to the United States to live in New York City. She spent a brief time in a band (where she met her husband) before going to school to become a fashion designer. It was during her time in fashion school that Doe Deere began thinking about her true future. She felt consistently like something was missing and did some soul searching to figure out exactly what it was. She had smartly and aptly designed her own dresses, tops and skirts since she was young. However, she also was very passionate about the design of rich cosmetics.


At the time, she had already reserved the URL for Lime Crime, but it was a site designed to sell her pieces of clothing. She felt that her path was makeup and she quickly switched Lime Crime to become a brand that centralized around cosmetics. In a recent article, she told the story about how Lime Crime went from a baby to an adult, worldwide company. In the beginning, she utilized the power of eBay (which was incredibly popular at the time) to host a store where she sold her makeup. She then upped the game of the website to become a full-scale shopping site. This move was huge for Lime Crime. Within a year she started having customers buy her products and soon had to have additional employees to keep up with the demand. Learn more:


She also shared her most recent business challenge. She talked about how she needed to choose a laboratory that shared her vision and passion for ensuring the makeup did not hurt animals. She eventually found one, but the process was quite daunting to her.