Category Archives: Business Solutions

Krishen Iyer Lectures on 8 Marketing Trends in Healthcare

Krishen Iyer is the CEO of Managed Benefits Services, a consulting firm that generates leads focused on health and dental insurance verticals, or “niche” marketing from a specific industry. Small changes can be made while tracking the impact they have over time. In 2019, some things have to change about current marketing techniques. One potential marketing technique when it comes to health insurance sales is to use Facebook as part of your marketing budget. Krishen Iyer advises to use Instagram as another option where you can promote your company in front of potential clients because Instagram leads to visibility. See Iyer’s marketing tips here https://chronicleweek.com/2018/09/krishen-iyer-top-marketing-tips/

For example, Krishen Iyer reminds us that you can advertise the fact that your clinic treats young children. Another way to promote your company is to use Chatbots, which interact with the user to send them in the right direction. New site visitors have easy access to any answers they may need. Video marketing is another 2019 marketing-savvy technique that you have the required expert-status to manage people’s health problems. Videos used the right way can promote an atmosphere of trust if you have adequate lighting in the room you film the video in. Live video is in a similar category when it comes to video marketing.

Live video on Youtube or Facebook has the means to get natural traffic onto your feed. Krishen Iyer says that videos can establish a person’s ability to answer questions on the air, giving real-time answers as well as feedback. You get a massive exposure, which generates attention out of it. Interactive content such as a blog post, articles, and email autoresponders seem to still have a place in a marketer’s toolkit. Text content can be laced with internal links that take people to where they want to go in an instant, as email marketing can still be used as well. Email marketing allows a professional to stay in contact with their clients, and it still works well in 2019. Adjusting your strategy is important to make it work over the long term. In 2019, voice search is also available as a marketing technique.

Click this link to see Iyer’s profile.

Vinod Gupta Invests In The Future Success Of Women

 

It is a growing trend among leaders to reinvest in their community and workers. Leaders who do so often find a thriving society that they have helped to create, and are able to find a great deal of respect from others by giving back to those less fortunate. Vinod Gupta is a millionaire, but is known as self-made, having overcome many obstacles to get to where he is today.

 

Gupta has made great moves during his career, bringing him to his current position at Everest Group as the Managing General Partner. The company specializes in many aspects of business, such as private equity, venture capital, database technology, and even consulting services typically aimed toward businesses that are failing. Gupta has taken the reins in many ways within the company, parlaying his decades of experience to serve companies that are not performing to their full extend, building their success as he builds upon his own.

 

Using his own success, Vinod Gupta has been able to share his wealth with others. He has shown particular interest in investing in both his hometown and in women workers. Rampur Maniharan, home of Ram Rati Gupta Polytechnic, is the hometown of Vinod Gupta, and now boasts the new women’s polytechnic school. Gupta donated a million dollars to developing the school, which was opened in the year 2000 and has since enabled countless women to earn life-changing postgraduate degrees in as short of a time span as two years.

 

In the same town, Gupta further donated his capital to a school for young girls, a cause that was much needed. His funds not only established access to Women’s Education, but ensured that it would have the necessary items, such as buses and books, required for success.

 

Gupta is just one of many industry leaders who is using his or her success to make a true contribution back to society, and his hometown is surely grateful to him and proud to call him their own. Visit This Page to learn more.

 

Related Article: http://inspirery.com/vinod-gupta/