Category Archives: Brazil

Flavio Maluf Blazing the Trail in Environmental Protection

Flavio Maluf is a renowned businessman in Brazil, and he presently serves as the president of several companies including Eucatex and GrandFood Group. Eucatex S.A. Industrial Company is among the foremost producers of doors, floor partitions, wood fiber sheets, MDP panels, varnishes, and paints, etc. This conglomerate has headquarters in Sao Paulo and regional offices in other cities within Brazil and abroad.

Since inception in November 1951, Eucatex relies heavily on eucalyptus as a raw material which made investing in land and reforestation efforts necessary. These efforts ensure self-sufficiency regarding supply so the company can thrive and increase profitability. Over the years, the company’s strategic aims evolved to include championing environmental sustainability and other activities relating to social good in Brazil.

The company has established an Environmental Education Program (PEA) dubbed “Casa da Natureza” based in the capital and other places like Anhembi, Salto Avaré, and Bofete. Casa da Natureza invites participants mainly from students in the public school education system where they learn about environmental conservation. This project aims to impart knowledge on proper preservation of forests from wanton degradation; urban planting and recovery planting parks; and the importance of using eucalyptus in manufacturing.

Since the founding of Casa da Natureza, this education program has attracted an upwards of 27,000 visitors which is a testament to its validity in Brazil and beyond. Eucatex goes above and beyond to uplift the lives of communities who reside in proximity to its operations. The company sends its environmental specialists to interact with communities and perform socioeconomic diagnoses. They hold open dialogues about the impact of engaging in commercial activities inside forests and collaborate with locals to improve their livelihood by through the apiculture program and other initiatives. So far, the forestry unit of Eucatex has generated over 1000 jobs directly, and it stimulates the local economy.

Fire prevention is another central responsibility that Flavio Maluf is concerned with by erecting firebreaks, awareness creation, scouting rounds to detect fires, and of course, a 0800 hotline to report fire incidences. In sum, Eucatex has proved itself as an environmentally friendly behemoth all thanks to Maluf’s leadership.


Essential Fashion Items In Donata Meirelles’ Wardrobe

With a wealth of experience in the Brazilian fashion world, Donata Meirelles has had a significant hand in many of the trends and styles that have occurred in the country in recent years. This time has included positions with a variety of notable and well-respected fashion companies, with the most recent of which is several years with Vogue Brazil. The majority of this influence has been because of Ms. Meirelles’ deep knowledge of fashion, and an extensive amount of skills related to the industry. These have included the likes of a keen eye for detail and a finger on the pulse of the overall fashion world.

Throughout this time, there have been a few different fashion and beauty products that Ms. Meirelles hasn’t been able to live without. Over the past few years, one of the more notable items has been that of Ankle Boots. There may be some people who are surprised by the choice, but Donata Meirelles has a few key reasons as to why there are a few pairs that are a permanent fixture of her wardrobe. One of the most obvious of these has been the style that they offer. Because of the extensive amount of colors, textures and even looks that Ankle Boots offer, they can be a key part in almost any style. Furthermore, she’s noted that they offer a great degree of flexibility with a look, as they can match most looks. See more of Donata Meirelles at

For example, Ms. Meirelles has noted that they’ll fit in perfectly with Autumn styles, while also looking great with Spring and Summer dresses. However, she’s also noted that they offer a significant degree of comfort, especially if you’re on your feet all day. As such, she’s noted that they can be a stylish and practical choice for almost anyone. One of the other fashion products that Ms. Meirelles has fallen in love with recently has been Bucket Bags. While these were initially popular in the mid-90s, they’ve become to come back in vogue over the past few years. As such, it’s been noted just how stylish they can be with a few different outfits, especially of the formal variety. On top of this, Donata Meirelles has noted that they can also be a practical choice as they can be easy to organize. Furthermore, Ms. Meirelles has also noted that they’re lightweight and small, making them perfect for carrying around for extensive periods.

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Flavio Maluf Fosters Ties between Eucatex and Duratex

First announced in February, Brazil’s leading manufacturers, Eucatex Group and Duratex SA have decided to merge and enter into a global partnership proposal that will involve the exchange of assets between the two corporations. This partnership is based on exchanging assets worth BRR 60 million.

Background Data

Duratex SA is a Brazil-based company that manufacturers wood panels and operates in two business portfolios namely; Wood as well as Deca. From the operating scope, the Wood segment is solely responsible for manufacturing hardboard panels, fiberboard panels and flooring materials like Durafloor and other materials in the furniture industry. On the other hand, the Deca division is often responsible for the manufacture of sanitary ceramic, metal products, and other items under different brand names like Belize and Corona.

Benefits of the Partnership

Eucatex is partnering with Duratex because of the services and products they both provide. From the look of it, the two share a common objective; manufacturing building and construction products. Well, this transaction further involves the exchange of a specified unit in Sao Paulo’s Botucatu with one of Duratex’sItapetininga. The objective to resume operations at Itapetininga plant is based on the new partnership. The operations will resume as from April this year (2018). It is also of the essence to note that these operation lines majorly deal with exports and for some time, Duratex had rendered the facility worthless for its services. Learn more at about Flavio Maluf

Additional Information

The new business deal is a significant strategy set to jump-start the operation of the dormant facility. Therefore, Duratex has confirmed that the business will not by any means affect its physical production capacity or any agreements that the company has already signed. Given that the contract runs for seven years, the two companies have a long business relationship ahead.

The Overview

Flavio Maluf is a successful business leader. He owns Eucatex and serves as the president of the company. Maluf is an excellent team leader and team player as well. As a professional engineer, Flavio Maluf focuses his thoughts on business projects that have a viable future tied to profit generations. His career is linked to the manufacturing of building products, and his entire career experience is attributed to Eucatex and its development.

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Brazil’s many PPPs, reporter Felipe Montoro Jens

Felipe Montoro Jens is the Chief Executive Officer at Odebrecht Properties, and is currently managing various public private partnership projects for the company. Felipe Montoro Jens has an extensive background in the corporate world pertaining to economic wastes and business strategies. Over his 25 year career, Felipe Montoro Jens has worked in multiple business sectors as a consultant in the sugar/ethanol, energy, chemical and petrochemical, water and waste concessions, and real estate.

Felipe Montoro Jens has been reporting on the efforts of the federal government of Brazil’s implementation of public private partnership projects. The federal government passed in December 2004, a law that helped spark an increase in the formulation of public private partnership projects over the years. The law outlines the basic rules and regulations regarding public private partnerships. Felipe Montoro Jens reported there has been an increase in public private partnerships over the last ten years, but there is still a need to increase these numbers more. Read This Article at

Public private partnerships provide an opportunity to implement infrastructure projects, at a fraction of the cost, while creating job opportunities, and cutting the Brazilian deficit. Felipe Montoro Jens reported on the public private partnership projects to expand the child education network. The public private partnership project is scheduled to create 20,000 day care centers, 40,000 early childhood development facilities.

Felipe Montoro Jens also reported on the several states implementing public private partnership projects in states in Brazil. In Bahia, they are using public private partnerships to implement the Light Rail Vehicle Project (VLT). The Light Rail Vehicle Project is underway, and is planned to run until 2031. The Light Rail Vehicle Project will include 21 stops along a 19 mile stretch. In Piaui, Felipe Montoro Jens reported details on the public private partnership project to upgrade internet access infrastructure. Felipe Montoro Jens discovered Piaui is using public private partnerships to install fiber optic cables, and get 1,500 access points installed. This public private partnership project in Piaui, is projected to benefit 2.1 million residents of Piaui. The Pernambucana Sanitation Company (COMPESA) and the National Bank for Economic and Social Development (BNDES) are working in the state of Pernambuco to expand ppps in 15 additional state.

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pros and cons of public private partnerships, reports Felipe Montoro Jens

Felipe Montoro Jens reported the history making effort by Belo Horizonte in the successful implementation of a public private partnership. The public private partnership is scheduled over 20 years, and is upgrading all the public lights from luminary lights to LED. Felipe Montoro Jens details, by the year 2020 a total of 182,000 lights will have been upgraded as part of this public private partnership. The success experienced in the city of Belo Horizonte has inspired and encouraged other cities to try and duplicate that successful implementation of a public private partnership. Read more at about Felipe Montoro Jens

Felipe Montoro Jens notes the Brazilian government has been putting fourth effort to cut the deficit, create jobs and stimulate the economy, and public private partnerships are looking more and more like an effective solution. According to Felipe Montoro Jens an R $ 44 billion investment is being implemented by the government in the form of a 57 project stimulus package. The Program of Partnership and Investments (PPI), who is responsible for stimulating public private partnerships will be managing the investment to include road work construction projects, relinquishing control of public companies to the private sectors, and airport management.

Infraero, the government airport management company is responsible for all the major airports in the country. Felipe Montoro Jens has reported Infraero will have some of the financial burden lifted by auctioning the following airports to the private sector: Brasilia, Confis (Belo Horizinte), Galeao (Rio de Janeiro), Guarulhos (Sao Paulo), Maceio (AL), Joao Pessoa (PB), Aracaju (SE), Juazeiro do Norte (CE), Campina (PB), Recife (PE), Varzea Grande (MT), Rondonopolis (MT), Alta Floresta (MT), Barra do Garcas (MT), Victoria (ES) and Macae (RJ).

Felipe Montoro Jens also reports, despite the economic positives of PPP, tax right offs by the private sector are ultimately paid by the government, which increases the costs of projects.



Advertising Professional Alexandre Gama Gives A Master Class In Finding Global Success

The chance to find global success in any industry can be a very slim one, but advertising professional Alexandre Gama has shown it is possible with his own period of growth that took him from working as a writer in 1982 to heading his own global ad agency in 1999. There can be few people who have not seen an advertising campaign Alexandre Gama has not had a hand in as he has won awards in his native Brazil and across the world at some of the world’s most prestigious festivals.

Alexandre Gama has spent a large amount of his career working his way through a number of positions at some of Brazil’s best known agencies after he was given his first opportunity as a writer at Standard & Ogilvy. By 1999, Gama had decided the only way to improve the position he had achieved as the CEO of one of Brazil’s most impressive agencies was to develop his own agency, which became Neogama. The Neogama brand continued the tradition of Alexandre Gama becoming an almost instant success in whichever role he was undertaking at any time when the agency won its first Cannes Golden Lion during its first year in operation.

Undoubtedly an impressive business leader, there is much more to the life and career of Alexandre Gama than simply his ability to develop strong business partnerships. As a creative writer and head of his own agency Gama has consistently been among the most decorated advertising professionals in Brazil; in fact, Gama was the most awarded writer in Brazil during his time working with the DM9 agency. The success achieved by Alexandre Gama has been shown in the decision by the Brazilian Art Museum to display the work of the advertising professional during a retrospective of his impressive career.

The Career Life of Nizan Guanes

Nizan Guanes is one of the most successful advertising executives in Brazil. He is the chairman and one of the co-founders of Grupo ABC, one of the leading marketing and advertising companies in Brazil. The 68-year old family man, businessman and philanthropist was rated by Financial Times as one of the five most influential individuals with a Brazilian background.

Guanes is a graduate of Universidade Federal da Bahia, having pursued a degree in Business Adminstration. His education background has helped him achieve a lot for the Grupo ABC. This is not to mention, seeing him through his whole career life.

Although many people know him for his role at Grupo ABC, this is not where his career started. He started out at Salvador, Bahia, his home town. Then, he was employed as a copywriter with one of the companies in the area. After years of working at Bahia, he decided to seek greener pastures. This saw him relocate to Rio de Janeiro. He landed his first job there at a Brazilian advertising agency, Artplan. Later he moved to San Paulo and started building on his copywriting career, working at DPZ and the new day W/McCann.

His career took an interesting turn when he was recognized for having come up with one of the best advertisements of all times. This saw him acquire DM9, which was later sold to the DDB Worldwide. Guanes later founded the biggest free internet portal in Brazil. This is just to mention a few of his career successes.

About Grupo ABC
Grupo ABC was rated, by Advertising Age, as the 19th largest communications company in the world. The company was founded in the year 2002 by Nizan Guanes and Guga Valente. It comprises about 18 companies offering marketing, advertising, and entertainment and content services.