First announced in February, Brazil’s leading manufacturers, Eucatex Group and Duratex SA have decided to merge and enter into a global partnership proposal that will involve the exchange of assets between the two corporations. This partnership is based on exchanging assets worth BRR 60 million.
Duratex SA is a Brazil-based company that manufacturers wood panels and operates in two business portfolios namely; Wood as well as Deca. From the operating scope, the Wood segment is solely responsible for manufacturing hardboard panels, fiberboard panels and flooring materials like Durafloor and other materials in the furniture industry. On the other hand, the Deca division is often responsible for the manufacture of sanitary ceramic, metal products, and other items under different brand names like Belize and Corona.
Benefits of the Partnership
Eucatex is partnering with Duratex because of the services and products they both provide. From the look of it, the two share a common objective; manufacturing building and construction products. Well, this transaction further involves the exchange of a specified unit in Sao Paulo’s Botucatu with one of Duratex’sItapetininga. The objective to resume operations at Itapetininga plant is based on the new partnership. The operations will resume as from April this year (2018). It is also of the essence to note that these operation lines majorly deal with exports and for some time, Duratex had rendered the facility worthless for its services. Learn more at mundodomarketing.com about Flavio Maluf
The new business deal is a significant strategy set to jump-start the operation of the dormant facility. Therefore, Duratex has confirmed that the business will not by any means affect its physical production capacity or any agreements that the company has already signed. Given that the contract runs for seven years, the two companies have a long business relationship ahead.
Flavio Maluf is a successful business leader. He owns Eucatex and serves as the president of the company. Maluf is an excellent team leader and team player as well. As a professional engineer, Flavio Maluf focuses his thoughts on business projects that have a viable future tied to profit generations. His career is linked to the manufacturing of building products, and his entire career experience is attributed to Eucatex and its development.
Felipe Montoro Jens is the Chief Executive Officer at Odebrecht Properties, and is currently managing various public private partnership projects for the company. Felipe Montoro Jens has an extensive background in the corporate world pertaining to economic wastes and business strategies. Over his 25 year career, Felipe Montoro Jens has worked in multiple business sectors as a consultant in the sugar/ethanol, energy, chemical and petrochemical, water and waste concessions, and real estate.
Felipe Montoro Jens has been reporting on the efforts of the federal government of Brazil’s implementation of public private partnership projects. The federal government passed in December 2004, a law that helped spark an increase in the formulation of public private partnership projects over the years. The law outlines the basic rules and regulations regarding public private partnerships. Felipe Montoro Jens reported there has been an increase in public private partnerships over the last ten years, but there is still a need to increase these numbers more. Read This Article at frenchtribunes.com
Public private partnerships provide an opportunity to implement infrastructure projects, at a fraction of the cost, while creating job opportunities, and cutting the Brazilian deficit. Felipe Montoro Jens reported on the public private partnership projects to expand the child education network. The public private partnership project is scheduled to create 20,000 day care centers, 40,000 early childhood development facilities.
Felipe Montoro Jens also reported on the several states implementing public private partnership projects in states in Brazil. In Bahia, they are using public private partnerships to implement the Light Rail Vehicle Project (VLT). The Light Rail Vehicle Project is underway, and is planned to run until 2031. The Light Rail Vehicle Project will include 21 stops along a 19 mile stretch. In Piaui, Felipe Montoro Jens reported details on the public private partnership project to upgrade internet access infrastructure. Felipe Montoro Jens discovered Piaui is using public private partnerships to install fiber optic cables, and get 1,500 access points installed. This public private partnership project in Piaui, is projected to benefit 2.1 million residents of Piaui. The Pernambucana Sanitation Company (COMPESA) and the National Bank for Economic and Social Development (BNDES) are working in the state of Pernambuco to expand ppps in 15 additional state.
Felipe Montoro Jens reported the history making effort by Belo Horizonte in the successful implementation of a public private partnership. The public private partnership is scheduled over 20 years, and is upgrading all the public lights from luminary lights to LED. Felipe Montoro Jens details, by the year 2020 a total of 182,000 lights will have been upgraded as part of this public private partnership. The success experienced in the city of Belo Horizonte has inspired and encouraged other cities to try and duplicate that successful implementation of a public private partnership. Read more at negocioemfoco.com about Felipe Montoro Jens
Felipe Montoro Jens notes the Brazilian government has been putting fourth effort to cut the deficit, create jobs and stimulate the economy, and public private partnerships are looking more and more like an effective solution. According to Felipe Montoro Jens an R $ 44 billion investment is being implemented by the government in the form of a 57 project stimulus package. The Program of Partnership and Investments (PPI), who is responsible for stimulating public private partnerships will be managing the investment to include road work construction projects, relinquishing control of public companies to the private sectors, and airport management.
Infraero, the government airport management company is responsible for all the major airports in the country. Felipe Montoro Jens has reported Infraero will have some of the financial burden lifted by auctioning the following airports to the private sector: Brasilia, Confis (Belo Horizinte), Galeao (Rio de Janeiro), Guarulhos (Sao Paulo), Maceio (AL), Joao Pessoa (PB), Aracaju (SE), Juazeiro do Norte (CE), Campina (PB), Recife (PE), Varzea Grande (MT), Rondonopolis (MT), Alta Floresta (MT), Barra do Garcas (MT), Victoria (ES) and Macae (RJ).
Felipe Montoro Jens also reports, despite the economic positives of PPP, tax right offs by the private sector are ultimately paid by the government, which increases the costs of projects.
The chance to find global success in any industry can be a very slim one, but advertising professional Alexandre Gama has shown it is possible with his own period of growth that took him from working as a writer in 1982 to heading his own global ad agency in 1999. There can be few people who have not seen an advertising campaign Alexandre Gama has not had a hand in as he has won awards in his native Brazil and across the world at some of the world’s most prestigious festivals.
Alexandre Gama has spent a large amount of his career working his way through a number of positions at some of Brazil’s best known agencies after he was given his first opportunity as a writer at Standard & Ogilvy. By 1999, Gama had decided the only way to improve the position he had achieved as the CEO of one of Brazil’s most impressive agencies was to develop his own agency, which became Neogama. The Neogama brand continued the tradition of Alexandre Gama becoming an almost instant success in whichever role he was undertaking at any time when the agency won its first Cannes Golden Lion during its first year in operation.
Undoubtedly an impressive business leader, there is much more to the life and career of Alexandre Gama than simply his ability to develop strong business partnerships. As a creative writer and head of his own agency Gama has consistently been among the most decorated advertising professionals in Brazil; in fact, Gama was the most awarded writer in Brazil during his time working with the DM9 agency. The success achieved by Alexandre Gama has been shown in the decision by the Brazilian Art Museum to display the work of the advertising professional during a retrospective of his impressive career.
Nizan Guanes is one of the most successful advertising executives in Brazil. He is the chairman and one of the co-founders of Grupo ABC, one of the leading marketing and advertising companies in Brazil. The 68-year old family man, businessman and philanthropist was rated by Financial Times as one of the five most influential individuals with a Brazilian background.
Guanes is a graduate of Universidade Federal da Bahia, having pursued a degree in Business Adminstration. His education background has helped him achieve a lot for the Grupo ABC. This is not to mention, seeing him through his whole career life.
Although many people know him for his role at Grupo ABC, this is not where his career started. He started out at Salvador, Bahia, his home town. Then, he was employed as a copywriter with one of the companies in the area. After years of working at Bahia, he decided to seek greener pastures. This saw him relocate to Rio de Janeiro. He landed his first job there at a Brazilian advertising agency, Artplan. Later he moved to San Paulo and started building on his copywriting career, working at DPZ and the new day W/McCann.
His career took an interesting turn when he was recognized for having come up with one of the best advertisements of all times. This saw him acquire DM9, which was later sold to the DDB Worldwide. Guanes later founded the biggest free internet portal in Brazil. This is just to mention a few of his career successes.
About Grupo ABC
Grupo ABC was rated, by Advertising Age, as the 19th largest communications company in the world. The company was founded in the year 2002 by Nizan Guanes and Guga Valente. It comprises about 18 companies offering marketing, advertising, and entertainment and content services.