Category Archives: Brazil

Advertising Professional Alexandre Gama Gives A Master Class In Finding Global Success

The chance to find global success in any industry can be a very slim one, but advertising professional Alexandre Gama has shown it is possible with his own period of growth that took him from working as a writer in 1982 to heading his own global ad agency in 1999. There can be few people who have not seen an advertising campaign Alexandre Gama has not had a hand in as he has won awards in his native Brazil and across the world at some of the world’s most prestigious festivals.

Alexandre Gama has spent a large amount of his career working his way through a number of positions at some of Brazil’s best known agencies after he was given his first opportunity as a writer at Standard & Ogilvy. By 1999, Gama had decided the only way to improve the position he had achieved as the CEO of one of Brazil’s most impressive agencies was to develop his own agency, which became Neogama. The Neogama brand continued the tradition of Alexandre Gama becoming an almost instant success in whichever role he was undertaking at any time when the agency won its first Cannes Golden Lion during its first year in operation.

Undoubtedly an impressive business leader, there is much more to the life and career of Alexandre Gama than simply his ability to develop strong business partnerships. As a creative writer and head of his own agency Gama has consistently been among the most decorated advertising professionals in Brazil; in fact, Gama was the most awarded writer in Brazil during his time working with the DM9 agency. The success achieved by Alexandre Gama has been shown in the decision by the Brazilian Art Museum to display the work of the advertising professional during a retrospective of his impressive career.

The Career Life of Nizan Guanes

Nizan Guanes is one of the most successful advertising executives in Brazil. He is the chairman and one of the co-founders of Grupo ABC, one of the leading marketing and advertising companies in Brazil. The 68-year old family man, businessman and philanthropist was rated by Financial Times as one of the five most influential individuals with a Brazilian background.

Guanes is a graduate of Universidade Federal da Bahia, having pursued a degree in Business Adminstration. His education background has helped him achieve a lot for the Grupo ABC. This is not to mention, seeing him through his whole career life.

Although many people know him for his role at Grupo ABC, this is not where his career started. He started out at Salvador, Bahia, his home town. Then, he was employed as a copywriter with one of the companies in the area. After years of working at Bahia, he decided to seek greener pastures. This saw him relocate to Rio de Janeiro. He landed his first job there at a Brazilian advertising agency, Artplan. Later he moved to San Paulo and started building on his copywriting career, working at DPZ and the new day W/McCann.

His career took an interesting turn when he was recognized for having come up with one of the best advertisements of all times. This saw him acquire DM9, which was later sold to the DDB Worldwide. Guanes later founded the biggest free internet portal in Brazil. This is just to mention a few of his career successes.

About Grupo ABC
Grupo ABC was rated, by Advertising Age, as the 19th largest communications company in the world. The company was founded in the year 2002 by Nizan Guanes and Guga Valente. It comprises about 18 companies offering marketing, advertising, and entertainment and content services.

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