Category Archives: Beauty Care

Dan Bethelmy-Rada Is The Innovator Behind R.A.W.

Dan Bethelmy-Rada is recognized for being the youngest General Manager for L’Oreal across the entire corporation as part of the Professional Products Division. Dan has been with L’Oreal for near two decades now, and he took up his position as DMI General Manager at the start of 2015. Dan’s ability to innovate as well as his vast marketing experience were key factors in the decision to make him General Manager and he is currently overseeing the companies entire strategy for worldwide branding. As a leader, Dan is responsible for a large team to handle various digital strategies and the development of R.A.W.

A good leader needs to be able to make good decisions for the company, but it is also important to be a good team leader and builder. Dan Bethelmy-Rada has an excellent track record for training talented candidates to work with the L’Oreal corporation. HIs ambitious and determined behavior is represented of his own success as well as the success of the team members he is responsible for throughout the company.

Dan was born in Venezuela, but he has spent many years traveling around the world even as a kid, which allowed him to build perspective about what he wanted to do in life. While he was still a teenager, Dan was able to join a program to study abroad and learn about international relations as well as intercultural business opportunities. Dan wanted to find his opportunity, and after graduating in 2002 from the ESSEC Business School with a Master’s in Business Administration, he started working for the L’Oreal corporation. In just a single year, Dan Bethelmy-Rada moved up to a management position, and his talent and determination have brought him higher levels of success at the company over the years.

Social media has brought R.A.W. a lot of attention, especially through Instagram, which is why Dan is interested to see where social media marketing goes in the not too distant future. The money and sales that are driven through social media alone are staggering, which means the limits are endless for any company that can utilize the platform to market correctly to the appropriate audiences.

Sunday Riley Shares With Her Fans

If there’s one thing we beauty lovers adore, it’s getting to know the backstory and lives of our favorite beauty experts. Of course, if there’s one expert we love, it’s Sunday Riley. Lucky for us, she thrilled her fans with a fun and random interview with The Cut, discussing her cult beauty brand and her personal life.

Riley’s first topic of discussion was “green technology,” which was one of her primary focuses when she originally launched her line. Feeling that a balance between active ingredients on the sides of science and botanicals was missing, she decided to create a mixture of the two.

Sunday Riley discussed her background in cosmetic formulation. She reflects on how learning about products on the job gave her tons of opportunities not just to learn more, but to improve and upgrade her education and skill set each day. Asking questions of herself, and her products, allowed her to create a system of continuous improvement.

Speaking of products, Sunday was then asked what product she has formulated that she’s most proud of. Just like a successful and creative entrepreneur, she just couldn’t choose. Her fans believe she would be proudest of her product Good Genes; however, she maintains the fact that her products aren’t anything like children – she is a savvy businesswoman. She is proud of Good Genes, but would cut it if it began failing. She prides herself in constant improvement and pushing herself to get each product right, no matter how many tries it takes.

It may seem difficult to have your own name right on a product, but Sunday Riley believes in remaining humble despite having her brand named after her. She maintains the fact that the two are not one in the same, but the experience humbles her and constantly keeps her in check.