Category Archives: 2016-2017 PGA Tour

How Jose Borghi Established a Successful Career as an Advertising Executive

Operating an advertising firm in today’s constantly evolving and the competitive digital world comes with its special challenges. Successful advertising executives such as Jose Borghi have confirmed that the advertising business is not for the faint-hearted individuals. The business has its moments of difficulties and, hence, talented entrepreneurs know how to act when they are in different positions. For instance, when they are down, they devise strategies for regaining their power and ascending to the top. When they are up, they dedicate their efforts and resource towards maintaining their top positions.

Contributions of Jose Borghi in the Brazilian advertising industry

Jose Borghi is the founder and CEO of Mullen Lowe agency (formerly known as Borghi Lowe). He is perhaps one of the most powerful advertising executives in Brazil. He has created several globally recognized campaigns, including the Mammal Parmalat, whereby kids appeared in stuffed animals costume and sang memorable jingles. Other campaign created by Borghi includes the Delta Airlines, Antarctica, Bunge Group, and Asia Motors.

Academics and career

Jose Borghi earned his marketing degree from Sao Paulo State-based Pontifical Catholic University. He secured an entry-level position at a marketing company known as Standart Ogilvy. He proceeded to work for numerous Brazilian advertising agencies such as Leo Burnett, Talent, FCB, and DM9/DDB. Borghi teamed up with Erh Ray to establish their advertising agency known as BorghiErh. They built their firm from scratch – sourcing for investors, financial advisor, and hiring new employees. Lowe, a Brazilian advertising agency, purchased BorghiErh back in 2006. Erh sold his shares and ceased to be a member of the company. After the acquisition, the company adopted the name, Borghi Lowe, and later on, became Mullen Lowe.

Inspiring success story

The success story of Borghi in the advertising field is full of inspirations. It empowers ambitious young entrepreneurs to pursue their dreams with confidence. He had to overcome various challenges to reach where he is today. In his third year of high school education, Borghi had no idea of the career path he was going to follow. One day, he accompanied his sister to watch a performance screened at the Castro Neves, a local theater. The screening displayed the adverts that had scooped Lions Awards at Cannes. The awards caught the attention of the young Borghi, and immediately he made a decision to pursue a career in the specialty of marketing and advertising. Today, he is reaping fruits of passion and hard work – Borghi has received numerous accolades and recognitions throughout his career.

Tiger Woods Planning to make a Comeback in Competitive Golf Next Month

Tiger Woods officially declared on Wednesday that he is planning to make a competitive return to Golf on October starting with the Safeway Open in Napa, California, after taking a break of over a year. The 14-times winner said that he would participate in the Turkish Airlines Open competitions in November and the Tiger Woods Foundation-organized Hero World Challenge scheduled for December. However, his participation will depend on his continued progress and recuperation.

Tiger Woods, the most accomplished player of his generation and perhaps of all the time, has not engaged in any competitive golfing activities since the Wyndham Championship that took place towards the end of August 2015. He has been recuperating from several back injuries.

Woods’ statements

Woods said that he would continue to embrace the rehabilitation program up to the point where he can make plans comfortably. He is optimistic that he will recover and return to competitive golfing soon. During the break, Woods, who will turn 41 this December had a quality time with his kids (Sam and Charlie) and oversaw several projects such as golf-course design. The 2016-2017 PGA Tour’s season-opener will start from October 13-16 at Spa and Silverado in Napa.

Overwhelmed by injuries
Overwhelmed by injuries and significantly poor form, Tiger Woods has managed to compete in only 18 PGA Tour’s events. He has recorded only one top-10 position during the entire period with six missed cuts as well as three withdrawals. He decided to take a break to gain full recovery and work on his form before participating in competitive games.