Adam Goldenberg Efforts to Reshape Fashion Ecommerce
Since his young age, Adam Goldenberg has always had a strong passion for entrepreneurship and internet marketing. At 15, Adam Goldenberg founded Gamers Alliance which is an amazing advertising network for gaming sites. He went ahead to join Intermix Media, a firm that controls and owns MySpace and later in 1999; he joined Alena. Before graduating from high school, Adam resolved to sell Gamers Alliance to Intermix Media on crosscut.vc. While in Intermix Media, Adam Goldenberg worked as the chief operating officer, and it is here that he met his long-time and experienced business partner Don Ressler. According to the history of Intermix Media, Adam Goldenberg is the youngest COO to lead this publicly traded firm.
His Career and Education
Adam Goldenberg is a J.D candidate and Munk-Gordon fellow at Yale law school. He was also a proficient speech writer of Michael Ignatieff, a former Liberal leader. Adam also served the McGuinty government as a senior aide in Ontario. He has played a major role in advising leaders in non-profit, private and public sectors across North America. Adam Goldenberg and Don Ressler met in Intermix Media after President Brett Brewer acquired Ressler’s startup known as FitnessHeaven.com. FitnessHeaven.com is a startup that focuses on health and fitness.
Ressler and Goldenberg proved to be a unique and dynamic team by starting Alena Media which is an e-commerce and performance advertising firm. Alena was the main profit center for Intermix Media because it generated over hundreds of millions in revenue. Upon realizing their skills in online performance advertising, the two partners brainstormed brand ideas and finally came up with Intelligent Beauty. Later on, in 2010, Intelligent Beauty managed to launch JustFab, a company that has had amazing success in the market and risen to being a global leader of the subscription e-commerce category at http://www.builtinla.com/2014/01/18/3-la-ceos-you-need-know-now-adam-goldenberg-justfab.
This company has more than 35 million members internationally. Recently, this firm expanded its operations to other countries outside the United States such as Germany, United Kingdom, Canada, Spain, Netherlands, and France among others. This amazing firm is a parent company to Fabletics, Fabkids, and the most recent ShoeDazzle. Adam Goldenberg and his partner Don Ressler are big fashion icons who know how to grow businesses, develop industry leading brands and spot trendy fashion. It is passion and fun that has made these two co-CEOs successful within the industry. Adam Goldenberg unfailing efforts have enabled JustFab record high returns and maintain a good reputation.